Many companies spend a lot of money taking their business and products to a trade show. They spend a great deal of their marketing money on their trade show attendance. If you don’t know what you are doing, it is possible to waste huge amounts of money just to be a part of the trade show. Read the rest of this entry »
Sep
5
You might be questioning why it is important to know the details of your web site stats. You need to know the numbers so you can improve sales or improve traffic. Knowing your web stats isn’t hard, take a look at these different types. Read the rest of this entry »
Jun
30
Of course customers are important to your business; they are your business. But just what is the customer’s actual value? To do this, you will need to answer the following questions:
How much does your average client spend in your business per year? Read the rest of this entry »
Mar
26
If you’ve never taken part in mailing out postcards for your business before, you might be wondering what to budget for. Here are some things to count on paying for so you can budget out your marketing expenses. Read the rest of this entry »
Mar
20
To get more responses on the mailers you send out to customers, you should use better copy and design elements. Read the rest of this entry »
Mar
3
Many businesses try to promote themselves on a tiny budget. Are you one of them? There are many opportunities for low or no cost marketing, and these won’t cost a penny. Read the rest of this entry »
Jan
29
A successful marketing plan doesn’t have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Read the rest of this entry »
Jan
25
The customer is the greatest asset to your business, but even more important than the customer is the customer lifetime value.
Many CEOs and business owners don’t have any idea what customer lifetime value is or how important it is and the impact it has on their bottom line. What matters to most of them is to increase revenue by constantly gaining new one-shot customers. Read the rest of this entry »