If you need a low cost way to promote your online business, the press release is the way to go. People tend to stay away from a press release because it is unfamiliar to them and they don’t know how to write them. You really should learn how to write them and promote your business because there is so much media on the web. Use these tips to help you.
*Make your press release sound like a news story, not an advertisement
*Send a press release to related media areas and keep it brief (under a page)
*All your contact information and date needs to be at the top; don’t forget to double space your copy
*The headline and the beginning paragraph should grab a persons attention
*Within your story, you should include your product and business
*Double check all spelling and grammar in your press release
If you need some ideas to get you on the track of what to write about; here are a few newsworthy press release concepts.
*A new product is going to be on your website
*The long awaited results of a poll
*Virtual seminar and trade shows
*You are going to offer and teach a class in a chat room
*You are going to have a new website
*Any awards you have received
*You will be offering a free newsletter
*Any products you will be giving away on your website
*Someone well known has given a testimonial or endorsed your company
*A new article, book, or ebook you have written
*A fundraiser on your website
