You may spend too much time trying to gain knowledge from marketing or business experts. If you are guilty of this you will be saved a ton of time by quitting this. Why should you quit listening to these experts? Because the the only person you should be listening to is your customer.
It really is true that it doesn’t matter how much information or seminars we take for marketing, the person that every businessman should be listening to is the customer. If the customer doesn’t respond then you are in trouble. You need to react and take action based on their responses and opinions.
What do you need to learn?
You should be constantly staying in touch with what your client is interested in and what kind of things they like. It is your job to give them what they want the way they would like it and in the time they would like it in. If they aren’t enticed by your deals then you should be finding out why this is. Ask them questions or give them surveys with an incentive of participating.
Even if they do like your product you should ask why because this is just as useful as the reverse. So maybe the experts are saying something good, but so are the customers so listen up.
We should all certainly continue to study marketing and listen to what the “experts” say, but we need to give just as much (or more) attention to what our customers are saying as well.
