Take a sheet of paper and make two columns by drawing a vertical line down the middle. On one side write features and the other side write benefits. Start with the features of your product/services; these will be things that depict and express your product/service.
What you can do to help you think of features is answer the questions of what it looks like, what does it do, how does it assist the user, and what unusual plus does it have that competitors don’t have? Try to list at least ten things.
When you are ready to write in the benefits space you need to write the results of every feature. You should be able to portray each attribute for every feature you wrote down. If you can’t think of anything to write then it probably isn’t a feature. Try and think of how that feature helps the customer and the worth it brings. What can your patron do better by having your product?
Ask people you know that used to buy your product what the benefits were to give you a second opinion and other ideas. Ask them to rate the benefits in order from greatest to least.
When you have the most important benefit listed then you should start to build your marketing strategy on that point. Use only one benefit, don’t complicate matters with more.
