The US Postal Service has a habit of raising prices on their postage about every two years. But there is nothing that we can do about it, we just have to accept it. A lot of businesses send out smaller numbers of mailings to customers to save on their budget.
The amount of direct mail will increase but at a very slow rate because of higher postal rates and the internet.
What can you do to benefit off the direct mail slump? If you think about it for a bit, you will probably realize that because of high postal rates, customers don’t get as much business mail. This means you have a great opportunity to create a beautiful marketing postcard or newsletter and have it stand out. If you design something with great colors and copy I bet you will have a rise in business.
Take a look at how you can benefit by doubling or tripling the amount of mailers you send. It really won’t matter what the costs are because you will be getting tons of business back. To get great business your mailers should go to customers or people in your target market. They should be well-designed to grab your prospective clients attention.
Don’t follow other businessmen and cut back mailing, increase them and make them better. You will get a good amount of business by doing so. The playing field is in your favor.
