To get more responses on the mailers you send out to customers, you should use better copy and design elements.
The idea when sending out direct mail to clients is to make more money than you spend. If there were no hope of profit you wouldn’t be sending anything out. In reality, the price of sending out a mailer with great copy will cost just about the same amount as a mailer with horrible copy and design. Why is that?
Well most of your money is spent on postage and getting a good mailing list. Printing costs are around the same amount. It may cost a little more for a great design and copy but not that much more. The point is getting a good response from people.
The front side of a postcard is meant to get someones attention. This could be by a graphic or good headline. Whatever copy is on the front or back is meant to get the reader to have interest in your product so they will buy it. This copy should tell them to go to your website or call you.
If your postcard or mailer can do this then it has done its job.
If you haven’t figured it out, good responses come from great design and great copy. These need to be sent to people who are in your target market to get the best results.
Over time it will be better for you and less expensive to hire an expert copywriter or designer to help you. Otherwise you can waste a lot of time and money doing it yourself. You will get a better response rate and better sales results by outsourcing someone.
