Many copywriters try to be very smart and somewhat abstract when they are writing. This is especially true in headlines. Many times this confuses the audience and the ad that the headline was for ends up doing poorly and not helping the business it was supposed to help. Superbowl ads definitely fit into this sector because people can’t recollect what company the commercial was promoting. Read the rest of this entry »
Oct
29
Celebrities are great for getting business products into the headlines and influencing other people to use certain products/services. They often help to start trends. If they are seen drinking a certain brand of vodka or wearing a certain pair of jeans, sales would go up for those brands. Read the rest of this entry »
Oct
27
Great networking does work very well to grow businesses. However, there are many other ways to do this. Many people may feel uncomfortable in their line of work with traditional networking and others just hate doing it. Here are some other ways other than networking that you can grow your business and sales. Read the rest of this entry »
Oct
25
No matter what business you are in, you need to get referrals. If you want to advertise your way to clients it will be very costly. If you don’t have a lot of capital then it won’t be feasible. If you want to make an impact you need to have a network of loyal clients who sends you referrals and helps you to make money. Great networking doesn’t mean handing out business cards. If you want to build your business you need to do this: Read the rest of this entry »
Oct
23
If you run a home business and your business address clearly shows that you marketing tactics need to change. It will look like you are doing business out of your bedroom. It doesn’t look professional and if you have an address that clearly resonates, ‘home business’ then you should change it. Read the rest of this entry »
Oct
21
There are times when you can offer a promise or guarantee in your ad headlines and have it be successful. When you do this you will earn your audiences trust in your product. If you can assure your products results then you must really have faith in it. Read the rest of this entry »
Oct
20
Many companies still count on brochures to get the message out about their products/services. Even though this kind of marketing has been going on for a while people still have difficulty selling their product with them because they are not interesting or informative. Read the rest of this entry »
Oct
18
If you believe that hiring a copywriter isn’t in your budget then you need to rethink that statement. Copywriters can help your business thrive in a variety of ways. Read the rest of this entry »
Oct
16
The no-call list is quite annoying for people involved in marketing, selling, and cold-calling. They really shouldn’t get irritated by it though. Read the rest of this entry »
Oct
13
You need the perfect way to get people interested in your company but you don’t have a lot of money to blow. Your solution is grassroots marketing. Read the rest of this entry »