So you finally sent out your postcards and imagined all this business that was going to come your way. So why hasn’t anyone called yet? It happens to everyone. It doesn’t matter how great you think the cards were that you sent out, sometimes you just don’t get the feedback you want. If no one is ringing your phone, then ring theirs. Your conversations should sound like this: Read the rest of this entry »
Mar
29
The US Postal Service has a habit of raising prices on their postage about every two years. But there is nothing that we can do about it, we just have to accept it. A lot of businesses send out smaller numbers of mailings to customers to save on their budget. Read the rest of this entry »
Mar
26
If you’ve never taken part in mailing out postcards for your business before, you might be wondering what to budget for. Here are some things to count on paying for so you can budget out your marketing expenses. Read the rest of this entry »
Mar
25
Client endorsements are an inexpensive and simple sales device, especially for people who are just beginning to start their business. Here are a few ideas on how to receive and utilize them: Read the rest of this entry »
Mar
23
Often times people have the great idea to send post cards to clients but they totally ruin that idea by adding too much content or making it look messy and unprofessional. Something sent out that is poorly designed and has poor content will cause people to throw them away without a second glance. Read the rest of this entry »
Mar
20
To get more responses on the mailers you send out to customers, you should use better copy and design elements. Read the rest of this entry »
Mar
18
If you desire to be stronger at marketing, then you have to work at it. Just as the human body needs to stay in shape, you have to stay in shape in the marketing world. Read the rest of this entry »
Mar
17
Most business owners are concerned about getting as many leads as they can.This is probably one of your biggest problems because time will be wasted on too many prospects who are not qualified. You can spend hours calling leads on the phone and not get any warm leads or new clients. Don’t waste time trying to get new leads. Read the rest of this entry »
Mar
15
Who is your market? They are the people you want to connect with. Your client or customer. What is your average customer? What about your total market size? Where will you be marketing and selling your product? What kind of services will you be offering? Try to be specific because the more specific you are on who your customer is the easier it will be to define your market. Read the rest of this entry »
Mar
12
If you want to give out surveys to customers, it is important that you create surveys that have the right questions and content. This will help you get answers of good quality. If you want to create a great survey for customers follow these guidelines. Read the rest of this entry »