This question is asked all the time by business owners. This all depends on your product and what your business wants to accomplish. Sometimes products are suited for the web better than others. A great website can enhance your sales and bring your business to a wider audience. Many businesses do need a website. Read the rest of this entry »
Feb
22
Answer the following questions as best as you can. It should help you determine where you are at in marketing your business. There is no scoring, just answer the best you can and work on the things that need help. Read the rest of this entry »
Feb
18
If you want a great way to get in touch with your target audience then direct mail is for you. However, it is important to create a strategy to do this so you can make the most money back from these direct mailers. Don’t just come up with a random plan or else you will be wasting your money. Read the rest of this entry »
Feb
16
Your marketing message helps determine how people perceive your business. Your message also helps you to achieve many things. It can educate people, convert people to your service or help people choose high quality from low quality. Read the rest of this entry »
Feb
13
Trading links is one of the top ways to build traffic at your website. A reciprocal link is when two sites agree to host a link to each other on their respective sites. Most times they are placed on a particular page designated for links, but they can be in other places. Read the rest of this entry »
Feb
9
Would you like to market your business so sales steadily increase and you are slowly expanding?
The first thing many people do to expand the sales of their products and services is compose a description of their qualifications. This is followed by an ad campaign, a brochure sent out and a web site. How many people do you know have used this approach? What were the results? Were you happy? Read the rest of this entry »
Feb
8
Your mission is to create a declaration to serve your business needs and give you an endless source of energy so you can excel in your business.
Perhaps at one point in your life you were asked to write a mission statement to ensure your company accomplishes what it has set out to do. You may have written a paragraph or page of nonsense that sounded empowering but ended up not giving you the power you wanted. Read the rest of this entry »
Feb
5
How well do you really know your audiences?
Try looking for common traits and common media habits. Your customer’s geographic, demographic and personal characteristics are all vital to your knowledge of your audience. It’s important to find out as much as you can to increase sales as much as possible. Read the rest of this entry »
Feb
2
Many companies believe that weblogs are disruptive technologies. Disruptive technologies are methods, devices or materials that change the competitive standards. These technologies force people to modify their work styles. In 2003 a list of disruptive technology included weblogs. How can a web journal be so disruptive? Read the rest of this entry »