A successful marketing plan doesn’t have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Read the rest of this entry »
Jan
27
1. Put your best ad on a postcard and mail it to people in your targeted market. A brief message has a higher chance of being read. This type of ad can drive a high volume of traffic to your web site and generate sales leads for a small cost.
Read the rest of this entry »
Jan
25
The customer is the greatest asset to your business, but even more important than the customer is the customer lifetime value.
Many CEOs and business owners don’t have any idea what customer lifetime value is or how important it is and the impact it has on their bottom line. What matters to most of them is to increase revenue by constantly gaining new one-shot customers. Read the rest of this entry »
Jan
24
We work hard to attract just one paying client and just as hard to attract serious inquiries. At the same time, many business owners seem to drive away business! Every example is based on documented events, with both beginner business owners and top-notch players. Read the rest of this entry »
Jan
23
To make it big in Internet marketing here’s a list of the top ten pitfalls to avoid.
The problem is most people don’t realize they have fallen into one of these holes until someone else recognizes it . Many marketers tend to be stubborn and suffer from tunnel vision, so hopefully these will help you break your habits. Read the rest of this entry »
Jan
21
Do you have a website, a web newsletter, or a mailing list of e-mail addresses for customers? Do you track everything? The web can be used to get sales in many different ways which are dependent on technology that’s available. If your budget is $600 or $6000, it can be done effectively time after time. Read the rest of this entry »
Jan
20
Months ago, I made the decision to create a quick list of what it takes to generate a six-figure income as a service professional — accountant, coach, consultant, and other entrepreneurs. This list freed up valuable time that I was looking for, it kept me focused, and improved my clarity. Here are the top 50 ways to earn a six figure salary. Read the rest of this entry »
Jan
18
To start increasing your sales instantly, all you need to do is add these two words to your selling system. It comes from an obscure marketing legend. Read the rest of this entry »
Jan
17
How do colors effect emotions?
It is very odd how colors can effect the way we think and feel. Even if we are aware of it or not. Different colors effect us in different ways, but even the same color can effect two people differently. The colors used in a website design must be well-thought out. An important element to colors is how combinations of colors make people feel. Read the rest of this entry »
Jan
14
A real problem for most entrepreneurs is having the focus to be successful.
Plenty of entrepreneurs make this serious mistake. They try to market multiple businesses at once, or tackle too many targets. Then they realize that their time and budgets are split beyond their ability to produce positive results. The solution is to stay focused. You can actually reduce your marketing costs and increase sales by staying focused. Read the rest of this entry »